O’Regan’s Greenlight Used

O’Regan’s Greenlight Used

Background:

Our long time client O’Regan’s Automotive started as a single used car lot in 1974 and now spans 55% of consumer automotive brands and boasts a team of over 900 employees. They are among Canada’s 50 Best Managed Companies, one of Canada’s 10 Most Admired Corporate Cultures and the Consumer Choice Award winner for New Car Dealer and Pre-Owned Dealer for Halifax for seven years in a row.

 

Challenge:

Going back to their roots O’Regan’s challenged us to do something no one in the industry has done which was to build a brand for their used car business.

 

Key Objective:

Develop a look and feel to communicate the depth of products available, the difference in choosing O’Regan’s versus other “Used car sales people” and how easy it is to get approved.

Category
Media, Social, Traditional